Sites like Betfair
The closest site to Betfair is Ladbrokes, a 61% match: both lead with sports betting, both also have slots, live casino and poker and both ask £10 for the welcome offer. Coral (61%) and Paddy Power (60%) come next.
Ladbrokes has a different owner. From Betfair’s own group, Flutter Entertainment, the closest alternative is Paddy Power at 60%.
Betfair and its closest match, Ladbrokes
Betfair at a glance
The Betfair casino lobby has the Casino tab selected in a menu that also lists Exchange, Sportsbook, Poker and Bingo, with Home, Slots, Promotions and Live Casino beneath. The main banner reads Safety in Numbers, Half of our players use our Safer Gambling tools, and a Prize Pinball panel with daily prizes sits below it.
This is Betfair’s Match DNA, the profile every site below is scored against: what Betfair showed on its own site when we checked it.
- Game mix:SportsSlotsBingoSlingoLive casinoPoker
- MainSports
- Deposit£10
- WelcomeFree spins + Wager-free winnings
Extras we saw
- Free daily games
- Betting exchange
Welcome offer seen in September 2026
50 free spins with code CASF51, plus 50 more for a £10 deposit and spend. Wagering: spin winnings paid as cash.
18+. New customers only. Offers and terms change, so read them on betfair.com before you deposit.
Betfair similar sites: the six closest matches
Ranked by match score. A score of 100 would mean the same game mix, main product, welcome type, deposit, owner and extras. How the score is worked out.
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LadbrokesDifferent owner
Run by LC International Limited, part of the Entain group- Game mix:SportsSlotsBingoSlingoLive casinoPokerInstant games
- MainSports
- Deposit£10
- WelcomeFree spins
- Both lead with sports betting
- Both also offer slots, live casino and tables and poker
- Same £10 welcome deposit
- Welcome offer with free spins
Where it differs: adds instant games.
Welcome seen in August 2026: Deposit and play £10 on slots, get 100 free spins and 300 LadBucks.
Sites like Ladbrokes61% match with Betfair -
CoralDifferent owner
Run by LC International Limited, part of the Entain group- Game mix:SportsSlotsBingoLive casinoPoker
- MainSports
- Deposit£10
- WelcomeFree spins
- Both lead with sports betting
- Both also offer slots, live casino and tables and poker
- Same £10 welcome deposit
- Welcome offer with free spins
Welcome seen in August 2026: Deposit and play £10 on slots, get 100 free spins.
Sites like Coral61% match with Betfair -
Paddy PowerSame licence
Run by PPB Counterparty Services Limited- Game mix:SportsSlotsBingoLive casinoPokerInstant games
- MainSports
- Deposit£5
- WelcomeFree bets
- Both lead with sports betting
- Both also offer slots, live casino and tables and poker
- Same licence holder
- Both run free daily games
Where it differs: adds instant games and £5 deposit for the welcome, against £10.
Welcome seen in September 2026: Bet £5, get £30 in free bets.
Sites like Paddy Power60% match with Betfair -
BetcrownDifferent owner
Run by Anakatech Interactive Limited, part of the Anakatech Interactive group- Game mix:SportsSlotsLive casino
- MainSports
- Deposit£10
- WelcomeFree spins
- Both lead with sports betting
- Both also offer slots and live casino and tables
- Same £10 welcome deposit
- Welcome offer with free spins
58% match with Betfair -
BetVictorDifferent owner
Run by BV Gaming Limited, part of the BV Gaming group- Game mix:SportsSlotsBingoLive casino
- MainSports
- Deposit£10
- WelcomeDeposit match + Free spins
- Both lead with sports betting
- Both also offer slots, live casino and tables and bingo
- Same £10 welcome deposit
- Welcome offer with free spins
- Both run free daily games
Welcome seen in September 2026: £30 in casino bonuses plus 50 free spins for a £10 deposit and wager.
Sites like BetVictor57% match with Betfair -
BetMGMDifferent owner
Run by LeoVegas Gaming PLC, part of the LeoVegas Group- Game mix:SportsSlotsLive casino
- MainSports
- Deposit£10
- WelcomeFree spins + Free bets
- Both lead with sports betting
- Both also offer slots and live casino and tables
- Same £10 welcome deposit
- Welcome offer with free spins
Welcome seen in August 2026: Play £10, get 200 free spins on Big Bass Splash, or bet £10, get £40 in free bets.
Sites like BetMGM54% match with Betfair
18+. Welcome offers are for new customers and carry terms. We report what each site showed on the date given; check the operator's own page before you deposit.
Betfair promotions
The Betfair promotions page, headed Current Promotions, lists a 50 free spins bonus plus a further 50 free spins for depositing and spending £10, for new customers who register via a promo code, with free spins valued at 10p. Beside it, a Prize Pinball card offers a free daily shot at the jackpot.
18+. Terms apply and offers change: read them on betfair.com before you deposit.
Betfair and Ladbrokes, side by side
Betfair against its closest match, attribute by attribute. Shaded cells are the same on both sites.
| Attribute | Betfair | Ladbrokes |
|---|---|---|
| Main product | Sports betting | Sports betting |
| Games shown | Sports betting, Slots, Bingo, Slingo, Live casino & tables, Poker | Sports betting, Slots, Bingo, Slingo, Live casino & tables, Poker, Instant games |
| Welcome offer seen | 50 free spins with code CASF51, plus 50 more for a £10 deposit and spend | Deposit and play £10 on slots, get 100 free spins and 300 LadBucks |
| Welcome deposit | £10 | £10 |
| Wagering | spin winnings paid as cash | Not shown |
| Extras | Free daily games, Betting exchange | Loyalty scheme, High-street shops |
| Licence holder | PPB Counterparty Services Limited | LC International Limited |
| Checked | September 2026 | August 2026 |
Match score 61 out of 100. "Not shown" means the site did not display it where we looked, not that it does not exist.
Betfair mobile site
On a phone, Betfair keeps the yellow header with the logo, Help and the start of the log-in fields, above a product menu row with Casino selected. A search box, a 50 free spins banner with an Opt In button and the Prize Pinball panel follow, then Newest Releases tiles such as Bass Cash 1000.
18+. Terms apply and offers change: read them on betfair.com before you deposit.
Other sites owned by Flutter Entertainment
9 other brands in this index belong to the same group as Betfair; 1 run on the same licence.
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Sites like Sky Bingo Bonne Terre Gaming Limited -
tombola arcade Tombola (International) Plc -
Sites like Tombola Tombola (International) Plc - Sites like Paddy Power Same licence
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Sites like Sky Vegas Bonne Terre Gaming Limited -
Sites like PokerStars Stars Interactive Limited -
Sites like Sky Bet SBG Sports Limited -
Sites like Sky Casino Bonne Terre Gaming Limited -
Sky Poker Bonne Terre Gaming Limited
What sets Betfair apart from its alternatives
Findings specific to Betfair, from our own check of the site and of its closest matches.
- The only brand here with a betting exchange; its casino spins pay winnings in cash, and e-wallet deposits do not qualify.
- Of Betfair's six closest matches, only Ladbrokes also showed Slingo.
- Betfair's welcome came with wager-free winnings; none of its six closest matches, from Ladbrokes to BetMGM, showed the same.
- Betfair offered free daily games; of its six closest matches only Paddy Power and BetVictor did too.
Questions about sites like Betfair
What is the most similar site to Betfair?
Ladbrokes, with a match score of 61 out of 100. Both lead with sports betting. Both also offer slots, live casino and tables and poker. Same £10 welcome deposit.
Who owns Betfair?
Betfair is run by PPB Counterparty Services Limited under Gambling Commission account 39439 and 39411 and 39426 and 39561 and 39435. The company is part of Flutter Entertainment. All Flutter Entertainment casino sites.
Which Betfair alternatives have a different owner?
Ladbrokes (61%), Coral (61%), Betcrown (58%) and BetVictor (57%). None of them is run by Flutter Entertainment.
What welcome offer did Betfair show?
50 free spins with code CASF51, plus 50 more for a £10 deposit and spend, with wagering of spin winnings paid as cash. We saw this in September 2026. Offers change often, so check the terms on betfair.com before you deposit. 18+ only.
Are there Betfair similar sites from the same company?
Yes. 1 other brand in this index runs on the same licence as Betfair, which is what people mean by sister sites. They include Paddy Power. See all Flutter Entertainment sites.
Sources and author
- Gambling Commission register, account 39439 (PPB Counterparty Services Limited)
- Gambling Commission register, account 39411 (PPB Counterparty Services Limited)
- Gambling Commission register, account 39426 (PPB Counterparty Services Limited)
- Gambling Commission register, account 39561 (PPB Counterparty Services Limited)
- Gambling Commission register, account 39435 (PPB Counterparty Services Limited)
- Read from our screenshots of the site, September 2026: betfair.com
- How we match casinos: the six factors and their weights