Most-searched comparisons
The 20 casinos people most often look for alternatives to. Each page ranks its closest matches and shows who owns them.
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Sites like Jackpotjoy Closest matchDouble Bubble Bingo95%
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Sites like Slingo Closest matchLuckyNiki71%
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Sites like Tombola Closest matchDove Bingo62%
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Sites like Foxy Bingo Closest matchGala Bingo84%
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Sites like Betway Closest matchCasino Kings66%
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Sites like Ladbrokes Closest matchCoral88%
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Sites like PlayOJO Closest matchRegency Casino86%
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Sites like 888 Casino Closest matchLoot Casino80%
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Sites like Gala Bingo Closest matchFoxy Bingo84%
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Sites like Megaways Casino Closest matchSimba Games93%
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Sites like Paddy Power Closest matchbwin69%
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Sites like Virgin Bet Closest matchBetLegend62%
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Sites like Sky Vegas Closest matchPrime Slots80%
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Sites like PokerStars Closest matchPartyPoker62%
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Sites like 32Red Closest matchUnibet75%
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Sites like Mirror Bingo Closest matchBingo Aliens95%
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Sites like Coral Closest matchLadbrokes88%
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Sites like Pink Casino Closest matchLeoVegas88%
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Sites like Jackpot City Closest matchHippodrome Online76%
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Sites like Wizard Slots Closest matchGiant Wins95%
How the match score works
Six things we can see on a casino's own site and on the Gambling Commission register, weighted and added up to 100. It measures how alike two sites are. It is not a quality rating.
- Game mix, 25 points
How much the two sites overlap across slots, bingo, Slingo, live casino, sports, poker and instant games.
- Main product, 15 points
Whether both sites put the same thing first: bingo, slots, sports or poker.
- Welcome offer type, 20 points
Free spins, wager-free winnings, a bingo bonus, a deposit match, free bets or cashback.
- Welcome deposit, 15 points
The smallest deposit that unlocked the welcome offer. Same amount scores full marks, £5 apart half.
- Same owner, 15 points
Full marks when both run on one UKGC licence, half when they share a parent group.
- Extras, 10 points
Prize wheels, free daily games, tournaments, jackpots, cashback and loyalty schemes seen on the site.
A worked exampleJackpotjoy and Kitty Bingo 68/100 - Game mix 12.5 of 25
- Main product 15 of 15
- Welcome offer type 20 of 20
- Welcome deposit 15 of 15
- Same owner 0 of 15
- Extras 5 of 10*
* Not shown on one of the two sites, so it scores half.
Who owns what
518 brands in this index are run by 123 licence holders. Sites with one owner tend to share software, bonus rules and layout, which is why owner is part of the score.
- Jumpman Gaming casino sitesJumpman Gaming Limited 95
- ProgressPlayProgressPlay Limited 92
- Skill On Net casino sitesSkill On Net Limited 39
- Broadway GamingBroadway Gaming Ireland DF Limited, Broadway Gaming Limited 38
- White Hat GamingWhite Hat Gaming Limited 17
- Entain casino sitesLC International Limited 13
- Rank Interactive (Gibraltar)Rank Interactive (Gibraltar) Limited 13
- Flutter Entertainment casino sitesBonne Terre Gaming Limited, Tombola (International) Plc and 3 more 10
What SitesLikeHub is
An independent index of casino, bingo and betting sites licensed by the Gambling Commission. For each brand we record what its own site shows: the games it leads with, its welcome offer and deposit, and the extras around them. We then match it against every other brand and publish the ranking with the reasons.
We list licensed brands only. A match score says two sites are alike; it does not say either is good. Where we review a site, the review is separate and says what we checked.