Sites like Heart Bingo
The closest site to Heart Bingo is Smooth Spins, a 68% match: both have bingo, slots and live casino, both welcome new players with free spins and both run on the same licence. Bingo Clubhouse (63%) and UmBingo (63%) come next.
Smooth Spins belongs to the same owner, BV Gaming. From another company, the nearest Heart Bingo alternative is Bingo Clubhouse at 63%.
Heart Bingo and its closest match, Smooth Spins
Heart Bingo at a glance
The Heart Bingo homepage opens on a Safer Gambling tools banner headed Let’s Keep it Feel Good. Bingo, Slots, Live Casino, Slingo and Promos run along the menu, and a Bingo section below the search box shows tiles tagged with times such as 3m 17s.
This is Heart Bingo’s Match DNA, the profile every site below is scored against: what Heart Bingo showed on its own site when we checked it.
- Game mix:BingoSlotsSlingoLive casino
- MainBingo
- WelcomeFree spins
Extras we saw
- Themed bingo rooms
- Free daily games
Welcome offer seen in September 2026
Luck of the Gods: play £25 on slots for free spins, bonuses or £50 cash.
18+. New customers only. Offers and terms change, so read them on heartbingo.co.uk before you deposit.
Heart Bingo similar sites: the six closest matches
Ranked by match score. A score of 100 would mean the same game mix, main product, welcome type, deposit, owner and extras. How the score is worked out.
-
Smooth SpinsSame licence
Run by BV Gaming Limited- Game mix:SlotsBingoSlingoLive casino
- MainSlots
- Deposit£10
- WelcomeFree spins
- Both offer bingo, slots and live casino and tables
- Welcome offer with free spins
- Same licence holder
Welcome seen in September 2026: Deposit and play £10 on Bee Keeper, get 200 free spins.
Sites like Smooth Spins68% match with Heart Bingo -
Bingo ClubhouseDifferent owner
Run by Jumpman Gaming Limited, part of the Jumpman Gaming group- Game mix:BingoSlotsLive casinoInstant games
- MainBingo
- Deposit£10
- WelcomeFree spins
- Both lead with bingo
- Both also offer slots and live casino and tables
- Welcome offer with free spins
Where it differs: adds instant games.
Welcome seen in September 2026: Up to 500 free spins with a £10 deposit.
63% match with Heart Bingo -
UmBingoDifferent owner
Run by Jumpman Gaming Limited, part of the Jumpman Gaming group- Game mix:BingoSlotsSlingoLive casino
- MainBingo
- WelcomeFree spins + Deposit match
- Both lead with bingo
- Both also offer slots, live casino and tables and Slingo
- Welcome offer with free spins
Welcome seen in September 2026: 50 free spins on Big Bass Bonanza.
63% match with Heart Bingo -
WTG BingoDifferent owner
Run by Jumpman Gaming Limited, part of the Jumpman Gaming group- Game mix:BingoSlotsLive casinoInstant games
- MainBingo
- Deposit£10
- WelcomeFree spins
- Both lead with bingo
- Both also offer slots and live casino and tables
- Welcome offer with free spins
Where it differs: adds instant games.
Welcome seen in September 2026: 500 free spins with a £10 deposit.
63% match with Heart Bingo -
Barbados BingoDifferent owner
Run by Jumpman Gaming Limited, part of the Jumpman Gaming group- Game mix:BingoSlotsSlingo
- MainBingo
- Deposit£10
- WelcomeFree spins
- Both lead with bingo
- Both also offer slots and Slingo
- Welcome offer with free spins
Welcome seen in September 2026: Up to 500 free spins with a £10 deposit.
61% match with Heart Bingo -
Charity BingoDifferent owner
Run by Jumpman Gaming Limited, part of the Jumpman Gaming group- Game mix:BingoSlotsSlingo
- MainBingo
- Deposit£10
- WelcomeFree spins
- Both lead with bingo
- Both also offer slots and Slingo
- Welcome offer with free spins
Welcome seen in September 2026: Up to 500 free spins with a £10 deposit.
61% match with Heart Bingo
18+. Welcome offers are for new customers and carry terms. We report what each site showed on the date given; check the operator's own page before you deposit.
Heart Bingo slots lobby
The Heart Bingo slots lobby has the Slots tab selected and a blue Under the Sea Wheel banner listing Bonuses, Free Spins or £100 cash. The small print requires an opt-in and £20 played on select slot games between 07/09/26 and 04/10/26, and says rewards expire after 7 days. An Exclusives row sits below.
18+. Terms apply and offers change: read them on heartbingo.co.uk before you deposit.
Heart Bingo and Smooth Spins, side by side
Heart Bingo against its closest match, attribute by attribute. Shaded cells are the same on both sites.
| Attribute | Heart Bingo | Smooth Spins |
|---|---|---|
| Main product | Bingo | Slots |
| Games shown | Bingo, Slots, Slingo, Live casino & tables | Slots, Bingo, Slingo, Live casino & tables |
| Welcome offer seen | Luck of the Gods: play £25 on slots for free spins, bonuses or £50 cash | Deposit and play £10 on Bee Keeper, get 200 free spins |
| Welcome deposit | Not shown | £10 |
| Wagering | Not shown | Not shown |
| Extras | Themed bingo rooms, Free daily games | Prize draws |
| Licence holder | BV Gaming Limited | BV Gaming Limited |
| Checked | September 2026 | September 2026 |
Match score 68 out of 100. "Not shown" means the site did not display it where we looked, not that it does not exist.
Heart Bingo promotions
The Heart Bingo promotions page has the Promos tab selected and a Luck of the Gods banner listing Free Spins, Bonuses or £50 cash, with small print requiring an opt-in and £25 played on selected slot games between 14/09/26 and 20/09/26. Filter chips run from All to New Customers, above cards for Make Me a Millionaire.
18+. Terms apply and offers change: read them on heartbingo.co.uk before you deposit.
Other sites owned by BV Gaming
5 other brands in this index belong to the same group as Heart Bingo; all of them run on the same licence.
- Sites like Smooth Spins Same licence
-
Sites like BetVictor Same licence -
Sites like talkSPORT BET Same licence -
Betano Same licence -
Parimatch Same licence
What sets Heart Bingo apart from its alternatives
Findings specific to Heart Bingo, from our own check of the site and of its closest matches.
- Bingo site with a Newbie Room for new players and a Feel-Good Bingo welcome.
- Heart Bingo offered themed bingo rooms; none of its six closest matches, from Smooth Spins to Charity Bingo, did.
Heart Bingo mobile site
On a phone, Heart Bingo puts its logo with Log In and a green registration button in a red header, above a white menu row running from Bingo to Promos. The Safer Gambling banner is followed by a search box and Categories button, then a Bingo row led by Heart and Soul and a £10,000 Raffle heading.
18+. Terms apply and offers change: read them on heartbingo.co.uk before you deposit.
Questions about sites like Heart Bingo
What is the most similar site to Heart Bingo?
Smooth Spins, with a match score of 68 out of 100. Both offer bingo, slots and live casino and tables. Welcome offer with free spins. Same licence holder. It runs on the same licence as Heart Bingo.
Who owns Heart Bingo?
Heart Bingo is run by BV Gaming Limited under Gambling Commission account 39576. All BV Gaming casino sites.
Which Heart Bingo alternatives have a different owner?
Bingo Clubhouse (63%), UmBingo (63%), WTG Bingo (63%) and Barbados Bingo (61%). None of them is run by BV Gaming.
What welcome offer did Heart Bingo show?
Luck of the Gods: play £25 on slots for free spins, bonuses or £50 cash. We saw this in September 2026. Offers change often, so check the terms on heartbingo.co.uk before you deposit. 18+ only.
Are there Heart Bingo similar sites from the same company?
Yes. 5 other brands in this index run on the same licence as Heart Bingo, which is what people mean by sister sites. They include Betano, BetVictor, Parimatch and Smooth Spins. See all BV Gaming sites.
Sources and author
- Gambling Commission register, account 39576 (BV Gaming Limited)
- Read from our screenshots of the site, September 2026: heartbingo.co.uk
- How we match casinos: the six factors and their weights